Digital Assets

McCarter is one of the country's flagship theatres and a cultural asset for all of Central New Jersey. A nationally renowned, independent performing arts center located on the campus of Princeton University, the company is a multi-disciplinary creative hub of arts and ideas offering theater, music, dance, spoken word, and educational programs for all ages.

At McCarter, I manage the organization’s digital presence across Instagram, Facebook, X, and LinkedIn. This involves creating images, video content, and planning creative campaigns for our programming. In addition, I also manage influencer relationships, identifying key partners who can amplify our message and reach.

Website Redesign

In addition to the above projects, I also played a key role in McCarter’s recent website redesign project. I collaborated with a small working group to integrate our updated branding onto a new website. I managed the transfer of content and designed individual pages for events and institutional information, ensuring a seamless transition that reflects our mission and vision. Throughout the redesign process, I led proofing rounds to maintain consistency across the site, and to allow different departments to share their needs. I continue to build and update content as our season progresses, ensuring that our digital presence remains fresh and engaging.

The website is a living, breathing project. Check out these key pages I have created!

Upcoming Events
Theater Page
Music Event Page
Institutional Page - About Us